Choice Adaptive is a US-based, woman-owned, family-run marketing agency providing full-service solutions for small businesses, enterprise-level corporations, and public sector organizations. We offer tailored solutions that drive growth, deliver measurable ROI, and help our clients connect with their target audiences and achieve their business objectives.
The marketing and technology landscapes are constantly evolving, presenting both challenges and opportunities. At ChoiceAdaptive, we embrace this dynamic environment, continuously adapting our strategies to ensure our clients stay ahead of the curve. We believe that by staying agile and data-driven, we can help businesses not just survive, but thrive. Michele Paley, CEO & Founder
Experts in Accessibility, Assistive Technology & Public-sector Marketing
Partnering with organizations in the public sector requires a specialized understanding. We recognize the lengthy procurement timelines, the complex web of regulations, and the importance of building relationships with multiple stakeholders.
We're equipped to navigate these complexities and help you connect with your public sector audience.
Tailored Solutions for Diverse Challenges
Our team brings extensive experience to the table, crafting impactful marketing and sales campaigns for a diverse range of clients. From small businesses to industry giants in both mainstream and assistive technology, we've partnered with organizations to achieve their marketing goals. Our work can be seen at AT conferences, online, and in special education resources.
Product management, vendor relations, webinars, SEO, social media, product photography, catalogs, collaborative marketing, conference planning, speaking engagements, software design, white label negotiations.
Website, logo update, new product launch, conference planning, collaborative marketing, brochures, SEO, social media, ad placement, lead-generation, content creation (AAC boards and activities).
Website, branding, email marketing, monthly webinars, product launches, ad placement, SEO, social media, exhibit design, photo shoots, conference marketing, product demos, catalogs, accessible brochures.
Website, email marketing, SEO, social media, graphic design, new product launch, lead-generation.
Retail displays (12 locations), signage, in-store events, ad management, product photography, custom inventory management system, niche websites, email marketing, tech support, POS/PC repair.
eCommerce review, cart upgrade, email marketing, SEO, social media, websites for partner businesses, conference signage, syndicated 211 access point.
Logo update, website, new menus, business cards, banner stands, in-store signage, social media, email marketing, technical support, pop-up dinner project, collaborative marketing, business processes.
Phone sales, appointment setting, distribution, vendor support, outreach program for universities and government agencies, demonstrations, speaking engagements, webinars, conference support, signs and banners.
Website, email marketing, SEO, social media, conference support, signs and banners, webinars, focus groups, event planning, brochures, descriptive text, accessibility checks.
Website, branding, email marketing, monthly webinars, product launches, ad placement, SEO, social media, exhibit design, photo shoots, conference marketing, product demos, catalogs, accessible brochures.
Centerfold ad design, update senior PC packages with most popular AT solutions, demonstrations, conference support.
Database design for NY/NJ division, data standardization for ease-of-use by national hotline, data verification, data support and training for local offices throughout NY & NJ.
Truly Integrated Marketing:
Online, Offline & On-Location
Branding
Merchandising
Web Design
Email Marketing
Social Media
Google Analytics
SEO & PPC
Live Demonstrations
Virtual Events & Classes
Cards, Mailers & Menus
Catalogs/Brochures
Exhibits/Signs
Webinars
Public Relations
Reinventing & Reopening
Selling on Amazon
Appointment Setting
Our Philosophy
As a niche-marketing agency, we specialize in assistive technology product marketing and brand promotions targeted to special educators, speech therapists (SLPs), and assistive technology professionals (ATPs). We understand the “special needs” of businesses in this industry and the unique ways their customers communicate and find funding for their purchases. We also understand the mindset and pain-points of the dedicated, selfless professionals who work in these positions.
Specialization is KEY: Choice Adaptive is a woman-owned small business founded by marketing professionals with firsthand, in-depth knowledge of commercial and public-sector-marketing and the assistive technology industry. Our staff has multiple decades of experience in everything from phone sales and exhibit marketing to high-tech click-tracking and cutting-edge SEO techniques.
Great Marketing Happens On and Offline: Having an online presence is incredibly important but digital marketing can’t operate in a bubble… Maximize your marketing ROI with a cohesive and integrated strategy. We help you connect all the pieces—from your website and marketing materials to events and client relationships—to achieve measurable results. Our experience and network support your marketing efforts, online and offline.