Michele Paley

Choice Adaptive Avenger Katy analyzing customer data wearing her signature blue cape.

Social Media Strategies: From Mission Control to Market Impact

Artificial Intelligence, Branding, Marketing, Social Media

For technology manufacturers seeking public sector success, social media isn’t just about posting content — It’s about establishing vital links to government, education, and non-profit buyers. Let’s explore how to transform your social media presence from basic broadcasting to mission-critical communication. The Importance of Brand Consistency Brand Consistency Across Platforms A comprehensive brand style guide […]

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PEO Avenger holding money and a benefits handbook.

Scaling Smarter: How PEOs Can Help Small Businesses Compete and Thrive

Business Development, Human Resources

Running a small business is no small feat, especially when it comes to attracting and retaining top talent. Early on in my entrepreneurial journey, I found that although I was able to attract top talent, I was unable to keep them for very long. I kept losing my best hires within mere months, or sometimes

Scaling Smarter: How PEOs Can Help Small Businesses Compete and Thrive Read Post »

Business woman dropping flyers from a plane onto the city below.

Content Syndication Simplified: Strategies for Guaranteed Results

Business Development, Content Syndication, Marketing

In the world of B2B and B2G marketing, generating high-quality leads can feel like searching for a needle in a haystack. Content syndication campaigns simplify this process by putting your valuable content directly in front of your target audience. But what exactly are content syndication campaigns, and how can they help your business grow? Let’s

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