Choice Adaptive is a full-service, US-based, woman-owned, family-run marketing agency that specializes in small business marketing. We make it possible for small companies to maintain the look and reputation of a much larger organization, and for international organizations to have a loyal and experienced presence here in North America.

While we do promise agency-quality work and results on every project no matter the size or reach — You’ll never be charged agency prices. We want to be a trusted extension of your team. Our time and products are priced so you’ll feel that way too!

The assistive technology marketplace is different than other industries. Sales cycles are longer, acronyms run rampant, and agencies are purchasing on behalf of people — making both into "customers" that you'll want to support. 

We understand the “special needs” of businesses in this industry and the unique ways their customers communicate and find funding for their purchases.

While you may not have heard our name before, we can almost guarantee that you’ve seen our work. Our founder and her team have worked on integral marketing and sales campaigns for small businesses across the country and some of the most well-recognized brands in mainstream and assistive technology. You’ve seen our work as you walked the aisles at AT-industry conferences, browsed the web for new tech, or thumbed through special education catalogs.

As a niche-marketing agency, we specialize in assistive technology product marketing and brand promotions targeted to special educators, speech therapists (SLPs), and assistive technology professionals (ATPs). We understand the “special needs” of businesses in this industry and the unique ways their customers communicate and find funding for their purchases. We also understand the mindset and pain-points of the dedicated, selfless professionals who work in these positions. 

Specialization is KEY: Choice Adaptive is a woman-owned small business founded by marketing professionals with firsthand, in-depth knowledge of non-profit marketing and the assistive technology industry. Our staff has multiple decades of experience in everything from phone sales and exhibit marketing to high-tech click-tracking and cutting-edge SEO techniques. 

Great Marketing Happens On and Offline: Having an online presence is incredibly important but digital marketing can’t operate in a bubble… People, websites, brochures, events and all the other pieces of your business should be working together to create the most effective marketing campaigns and best possible ROI. We have the experience and professional connections to completely support your marketing efforts both online and off.