Agile. Nimble. Adaptable.

Business is changing fast but quick-change marketing is our specialty! 

  • Websites & Online Ordering

  • Same-Day Signs & Banners

  • Cards, Mailers & Menus

  • Reinventing & Reopening

  • Virtual Events & Classes

  • Selling on Amazon

  • Google Analytics

  • Social Media

  • Email Marketing

Agile. Nimble. Adaptable.

Business is changing fast but quick-change marketing is our specialty! 
  • Websites & Online Ordering

  • Same-Day Signs & Banners

  • Cards, Mailers & Menus

  • Reinventing & Reopening

  • Virtual Events & Classes

  • Selling on Amazon

  • Google Analytics

  • Social Media

  • Email Marketing

Choice Adaptive is a full-service, US-based, woman-owned, family-run marketing agency that specializes in small business marketing. We make it possible for small companies to maintain the look and reputation of a much larger organization, and for international organizations to have a loyal and experienced presence here in North America.

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While we do promise agency-quality work and results on every project no matter the size or reach — You’ll never be charged agency prices. We want to be a trusted extension of your team. Our time and products are priced so you’ll feel that way too!

Experts in Assistive Technology Marketing & Product Design

The assistive technology marketplace is different than other industries. Sales cycles are longer, acronyms run rampant, and agencies are purchasing on behalf of people — making both into "customers" that you'll want to support. 

We understand the “special needs” of businesses in this industry and the unique ways their customers communicate and find funding for their purchases.

You've Already Seen Our Work!

While you may not have heard our name before, we can almost guarantee that you’ve seen our work. Our founder and her team have worked on integral marketing and sales campaigns for small businesses across the country and some of the most well-recognized brands in mainstream and assistive technology. You’ve seen our work as you walked the aisles at AT-industry conferences, browsed the web for new tech, or thumbed through special education catalogs.

Product management, vendor relations, webinars, SEO, social media, product photography, catalogs, collaborative marketing, conference planning, speaking engagements, software design, white label negotiations.

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Website, logo update, new product launch, conference planning, collaborative marketing, brochures, SEO, social media, ad placement, lead-generation, content creation (AAC boards and activities).

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Website, branding, email marketing, monthly webinars, product launches, ad placement, SEO, social media, exhibit design, photo shoots, conference marketing, product demos, catalogs, accessible brochures.

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Website, email marketing, SEO, social media, graphic design, new product launch, lead-generation.

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Retail displays (12 locations), signage, in-store events, ad management, product photography, custom inventory management system, niche websites, email marketing, tech support, POS/PC repair.

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eCommerce review, cart upgrade, email marketing, SEO, social media, websites for partner businesses, conference signage, syndicated 211 access point.

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Logo update, website, new menus, business cards, banner stands, in-store signage, social media, email marketing, technical support, pop-up dinner project, collaborative marketing, business processes.

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Phone sales, appointment setting, distribution, vendor support, outreach program for universities and government agencies, demonstrations, speaking engagements, webinars, conference support, signs and banners.

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Website, email marketing, SEO, social media, conference support, signs and banners, webinars, focus groups, event planning, brochures, descriptive text, accessibility checks.

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Website, branding, email marketing, monthly webinars, product launches, ad placement, SEO, social media, exhibit design, photo shoots, conference marketing, product demos, catalogs, accessible brochures.

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Centerfold ad design, update senior PC packages with most popular AT solutions, demonstrations, conference support.

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Database design for NY/NJ division, data standardization for ease-of-use by national hotline, data verification, data support and training for local offices throughout NY & NJ.

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Truly Integrated Marketing:
Online, Offline & On-Location

We’ve got more than 20 years experience in retail support, database management, digital marketing, phone sales, appointment setting and conference/event planning. We consider our clients partners and perform as an extension of their own corporate offices for a seamless connection of online and offline marketing and business services.
  • Branding

  • Merchandising

  • Web Design

  • Email Marketing

  • Social Media

  • Google Analytics

  • SEO & PPC

  • Live Demonstrations

  • Virtual Events & Classes

  • Cards, Mailers & Menus

  • Catalogs/Brochures

  • Exhibits/Signs

  • Webinars

  • Public Relations

  • Reinventing & Reopening

  • Selling on Amazon

  • Appointment Setting

Our Philosophy

As a niche-marketing agency, we specialize in assistive technology product marketing and brand promotions targeted to special educators, speech therapists (SLPs), and assistive technology professionals (ATPs). We understand the “special needs” of businesses in this industry and the unique ways their customers communicate and find funding for their purchases. We also understand the mindset and pain-points of the dedicated, selfless professionals who work in these positions. 

Specialization is KEY: Choice Adaptive is a woman-owned small business founded by marketing professionals with firsthand, in-depth knowledge of non-profit marketing and the assistive technology industry. Our staff has multiple decades of experience in everything from phone sales and exhibit marketing to high-tech click-tracking and cutting-edge SEO techniques. 

Great Marketing Happens On and Offline: Having an online presence is incredibly important but digital marketing can’t operate in a bubble… People, websites, brochures, events and all the other pieces of your business should be working together to create the most effective marketing campaigns and best possible ROI. We have the experience and professional connections to completely support your marketing efforts both online and off. 

Call Toll-Free to Learn More!
+1 (888) 528-7771