Strategic Marketing That Drives Results

Choice Adaptive delivers tailored marketing strategies that foster growth and enhance ROI for small businesses, corporations, and public sector organizations. Trust our 25 years of expertise to navigate complex regulations and procurement processes. Let’s connect you with your target audience effectively.

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Power Up Your Marketing with Choice Adaptive‘s Team of GTM Superheroes

Meet your marketing department’s secret weapon: Our team of data-loving, AI-driven marketing superheroes, with 25+ years of battle-tested human expertise in private and public sector marketing. We offer a full range of tailored marketing solutions to drive growth and maximize ROI for your organization.

Executive dressed as a superhero with white bodysuit and a pink cape, pointing to a revenue chart.

Strategic Planning & Advisory Services

Mission-Critical Planning for Optimal ROI and Growth Trajectories

With deep expertise across B2C, B2B, and B2G markets, our mission control team helps you spend smarter and work smarter. We will help identify your most precise target coordinates, plot your course to success, and deliver powerful campaigns with measurable results. Mission coordinates locked on growth.

Executive dressed as a superhero with white bodysuit and a blue cape. Internet icons swirl in the air around her head.

Digital Marketing & Paid Media

AI-Powered Digital Strategies That Drive Measurable Results

We deliver strategic digital solutions that drive measurable results across public sector and small business markets. From targeted display ads and retargeting campaigns to social media and SEO, our comprehensive digital strategies help you reach, engage, and convert your ideal audience.

Young executive dressed as a superhero with white bodysuit and a purple cape, holding a cell phone with social media icons swirling around her head.

Social Media, New Media & Influencer Marketing

Engage, Inspire, and Connect Through Strategic Storytelling

We craft impactful stories that connect your brand to the right audience. From social media campaigns to short-form videos, we help you engage authentically and drive results. Whether launching assistive tech or expanding in the public sector, our strategic approach ensures your message inspires and resonates.

Male sales executive dressed as a superhero with white bodysuit and red cape, holding a cell phone and a large stack of business cards.

Lead Generation & Nurturing

New Media & Content Development

Our mission control team transforms outreach into opportunities through strategic LinkedIn campaigns, thought leadership content, and proven content syndication programs. From guaranteed-lead campaigns to relationship-driven networking, we help you build meaningful connections that convert into lasting partnerships. Mission coordinates locked on qualified leads.

Young executive dressed as a superhero with white bodysuit, green cape and white headphones. Event related items swirl around her head as she presents a friendly peace sign.

Events & Webinars

Mission-Ready Experiences That Deliver Results

Our marketing superheroes don’t just plan events – we ensure they’re well-attended and drive measurable, meaningful results. From intimate CEO dinners to high-registration webinars, we handle every mission-critical detail. We’ll manage strategic event promotion to maximize registration, provide expert speaker recruitment and preparation, and deliver comprehensive post-event analytics and follow-up.

Senior executive dressed as a superhero with white bodysuit, handing out business cards in front of a convention exhibit.

Convention & Exhibit Support

Elevate Your Presence, Maximize Your Impact

Our marketing superheroes transform your convention presence into powerful connection opportunities. We handle everything from exhibit design and in-house banner production to breakout session proposals and post-event lead nurturing. Whether you’re showcasing at ATIA, CSUN, or other industry events, we’ll ensure your brand stands out and delivers measurable, meaningful results.

Public Sector Expertise

Choice Adaptive is the leader in marketing for the public sector, with unmatched expertise in healthcare, special education, and accessibility. Our deep understanding of public sector dynamics allows us to craft strategies that deliver measurable ROI while navigating the unique challenges of government and non-profit markets.
While our roots are firmly planted in public sector marketing, our expertise extends to B2C and B2B, ensuring that we bring strategic excellence and innovation to every campaign. From assistive technology to broader technology solutions, we connect your brand with the right decision-makers to drive meaningful results and lasting impact.

Market Impact by The Numbers

In the United States, millions of individuals with disabilities and students in special education rely on innovative solutions to unlock their full potential. As we strive to create a more inclusive society, it’s critical to recognize the scope of the need and the opportunities to make an impact. These numbers underscore the importance of strategic marketing and technology solutions that connect with this diverse and vital audience.

M+

Americans living with disabilities

$B+

Disposable income among disabled Americans

M+

Students receiving special education in the US

$B+

Annual spend on special education the US

Ready to Transform Your Marketing?

Let’s power positive change together.

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Our Unique Edge

Expert Insights

We bring specialized knowledge in marketing for small businesses and public sectors to ensure impactful strategies.

Tailored Solutions

Our custom marketing solutions are designed to meet your specific goals and navigate regulatory challenges effectively.

What Our Clients Say

Hear from our satisfied clients about their experiences working with Choice Adaptive.

★★★★★

Michele brought creativity and passion to her leadership, leaving a positive mark through her efforts to foster engagement and inclusion. Her dedication to DEI and contributions to the Connected Employee Communities helped build a sense of community and belonging across her team and beyond. Michele’s creativity and ability to inspire and connect with others is a strength I’ve always appreciated in my time supporting her in my HRBP capacity.

Kaycie West

Senior HR Business Partner | The Channel Company

★★★★★

I strongly recommend Michele for any marketing or project management role in the technology industry. In her position as Virtual Partner Marketing Manager at AWS, I had the privilege of witnessing Michele’s outstanding abilities in action. Her deep marketing expertise and technical knowledge enabled her to create impactful go-to-market strategies for our strategic AWS partners. Michele’s collaborative and welcoming approach fostered strong relationships with senior managers at these partners, and she earned their trust through her dedication to their success.

Robert Labori

Global Alliance Leader – Data & Analytics | Amazon Web Services (AWS)

★★★★★

Michele is a Change Agent. She has an uncanny ability to coordinate seasonal demand, product placement, offer management and back-end IT coding. I highly recommend Michele. Any product, marketing or merchandising team would be lucky to gain her skill set and experience.

Stephanie Lutz

Director of Merchandising | Neighborhood Variety Stores

★★★★★

Michele has demonstrated her ability to take a goal and run with it — exceeding expectations. Because of her personality, skills, and dedication to delivering excellent results, I would hire her at the first opportunity.

Reza Jalili

Principal | Intellectual Asset Partners, LLC